Nood was founded in Auckland in 2018 by Matt, Corrina, and Blake after struggling to find a dairy-free protein powder that tasted good and wasn’t overpriced. After testing countless plant-based blends, they discovered the smooth, clean Canadian golden pea — the base of their first homemade protein mix. What began as small batches shared with friends and family quickly grew into Nood: a brand built on simple ingredients, great taste, and straightforward plant-based nutrition.